N.J.A.C. 18:6-4.4 - Cost of Plan

(a) The cost of all coupons, literature, premiums, displays, gifts, wares, merchandise, or other material, offered with the sale of cigarettes in a promotional sales plan, are to be borne by the sponsoring manufacturer.

(b) No part of the cost of any such plan is to be paid by any retailer on whose premises the plan is operative.